Established in January 1995, Steed has gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance.
Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed.
All together Edwin has over 40 years of experience, 30 on the Row, looking after fashion icons such as Franco Moschino, Nicola Bulgari and Manolo Blahnik.The story started with Edwin growing up in the tailoring environment, often helping out with his father in his work shop when he was just 10 years of age.
January 2002 was Steed's eighth year in business and one which also saw Edwin taking full control of the company after an amicable split with his then business partner, Thomas Mahon (english cut) with whom he co-founded Steed with back in January, 1995.
September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running all business operations.This has seen him recently look after well known sportsmen such as Aaron Ramsey (Arsenal Footballer) , Darren Barker (World Champion Boxer) and Darren Clarke (European Ryder Cup Captain).
Edwin & Matthew's schedule includes at least 3 visits to the USA each year and 2 or 3 visits to Paris, France in order to cater for Steed's ever expanding overseas client base.
September 2011 saw Steed venture to Beijing, China with a view to further visits in the near future.
Steed's ever growing reputation has resulted in features in such publications as American GQ, Russian GQ, American Express Departures Magazine and most recently a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.